The Museum of Design Atlanta (MODA) unveiled its newest gallery exhibit, Paul Rand: Defining Design, in an exclusive member preview on Saturday, October 26th.
The exhibit, which opened to the public on Sunday, October 27th, explores the life and work of renowned graphic designer Paul Rand (1914-1996), who created the logos for UPS, IBM, and ABC, among many others. MODA patrons were given a comprehensive look at the design philosophy that helped to shape some of the most recognizable corporate identities of the 20th century.
“There hasn’t been another exhibit that features this much of his original work” Exhibitions Manager, Katie Simms, shares.
Long time MODA volunteer and painter, Jeffrey Adler, added, “People are going to have to come twice to take in all of this content.”
Curated by Daniel Lewandowski, creator of the official Paul Rand website, “Defining Design” will surely provide a wealth of new information to museum-goers, while simultaneously creating a since of familiarity by allowing them to view the work that has become so ingrained within the global design culture.
MODA Executive Director, Laura Flusche, Ph.D. says, “Paul Rand helped to visually shape the 20th century because the corporate identities that he designed became a part of our daily lives.”
Guests staying at The Artmore are within walking distance of MODA and can enjoy this exhibit from October 27th-January 26th.